Running a business is hard work but marketing your business doesn’t have to be.

Most small business owners are spending valuable time and money on marketing that doesn't work. That's why we've created My Marketing Playbook; an online marketing course for small business owners who want to get really good at marketing.

Watch Intro Video

Introduction to the course

My Marketing Playbook is our step by step marketing guide just for you.

  • Know you are doing it right with our simple step by step process

  • Maximise results from your website, social media, email marketing and branding

  • Get clear on your overall marketing strategy

  • Authentically communicate and connect with your customers

Is My Marketing Playbook right for you?

  • Are you spending time and money doing what you think you’re supposed to be doing online and getting no results?

  • Do you struggle to see a return on investment from social media?

  • Does online marketing make you feel overwhelmed and confused?

  • Do you need clarity on your overall marketing strategy?

  • Do you look at other brands and feel overwhelmed by how they seem to naturally just “get it”?

Course curriculum

You get lifetime access to these value packed modules

  • 1

    Welcome to My Marketing Playbook - Start here

  • 2

    Module One: Message, Audience and Problems

    • Message

    • Audience

    • Problems

  • 3

    Module Two: Website, Brand and Copywriting

    • Why Your Website is so Important

    • A Guide to Design a Better Website

    • Brand Identity

    • Copywriting

    • Website Design Example

  • 4

    Module Three: Social Media and Content Strategy

    • Social Media Strategy

    • Creating Valuable Content

    • Optimising Your Social Media

      FREE PREVIEW
    • Optimising Your Social Media Quiz

    • Instagram App Basics

    • Instagram Stories Basics

    • Advertising and Collaborations

    • Bonus: Setting Up Your Facebook Ads

    • Bonus: Tips for Working with Influencers

  • 5

    Module Four: Lead Magnets and Email Marketing

    • The Power of Email Marketing

    • How to Build Your Email List

    • Develop a Nurture Campaign

  • 6

    Module Five: Time to Execute!

    • Final Words from Laura

    • Recommended Resources

How much does it cost?

For a one-off payment of $299, you get lifetime access to 4 value packed modules.

Reviews from Students

5 star rating

Simplifies & demystifies online advertising

Lin Trigg

This is a brilliant course in its ability to add significant value to your business without wasting valuable time and words. It is clear, concise and practic...

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This is a brilliant course in its ability to add significant value to your business without wasting valuable time and words. It is clear, concise and practical. After being "stuck" and not really knowing what to do next with our online presence, this course has very quickly equipped me with the knowledge and motivation I needed to confidently step into the world of online advertising without feeling out of my depth. Exceptional value for money.

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5 star rating

Everything I'd hoped for - and then some!

Grace Shellie

I had high hopes entering this course and Laura delivered. I have walked away with clarity and drive to implement strategies to my own business that I know w...

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I had high hopes entering this course and Laura delivered. I have walked away with clarity and drive to implement strategies to my own business that I know will help. Thank you for this Laura, all of your effort, time and energy has been very well done.

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5 star rating

Simple, practical and so effective!!

Gabriella Watt

Laura has an incredible ability to break down the overwhelming task of marketing and lay it all out in simple and practical way! Each module is so valuable a...

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Laura has an incredible ability to break down the overwhelming task of marketing and lay it all out in simple and practical way! Each module is so valuable and I especially love the workbook component that allows you to immediately apply the content to your own business. The layout is so easy, and allows you to go as fast or as slow as you like through the modules. I have learnt so much and gained invaluable insight in to my ideal customer and their needs that has helped me to create content tailored to them. I had no marketing experience at all so this course was super helpful and valuable! I highly recommend this course for anyone starting their own business, or wanting to learn about marketing!

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5 star rating

A wealth of knowledge

Sheena Houston

I've owned a small business for over 3 years, this playbook really helps to simplify all things marketing. It's packed full of useful, easy to implement info...

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I've owned a small business for over 3 years, this playbook really helps to simplify all things marketing. It's packed full of useful, easy to implement information that takes out the guess work. As someone who feels they don't have the time and desire for marketing amongst my business owner hats; this course has helped me strip down my business values, refocus on a clear message and put strategies in place to make it easy. Highly recommend to anyone running or thinking of starting a business.

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Stop stressing about marketing for your small business…

Now is the time to take your business to the next level

Meet Your Coach

Laura Higgins of Lala Social Club

Marketing Consultant

Laura Higgins

Laura is a marketing consultant for businesses and brands who want to cut through the noise. Founder of Lala Social Club, an online marketing consulting company, Laura's marketing know-how spans across many industries. Whether you're in finance, hospitality, beauty or construction, she can help you see meaningful growth for your business. Running a small business is hard work but marketing your business should actually be fun!

As trusted by...

McDonald's
Central Coast Council
my millennial money
Salt at Shoal Bay

100+ page workbook with everything you need to get started

We are showing you EVERYTHING you need to get started in online marketing for a price you can afford right now.

Access the 20+ course lessons and these bonuses...

For a one off payment of $447, you will get lifetime access to My Marketing Playbook AND access to these bonuses (valued at $950 per year).

  • 100+ page workbook

    Access a huge 100+ page workbook full of checklists, guides and exercises for you to implement.

  • Lifetime Access

    Go at your own pace with our simple, easy to navigate modules and lifetime access.

  • MMP Insiders Facebook Group

    Instant Access to Private Facebook Group with Laura. A monthly live Q&A call for insiders only.

FAQ

  • How much time should I set aside to complete My Marketing Playbook?

    My Marketing Playbook can be completed at your own pace. We do recommend that you aim to complete one module per week. You should allow 1 hour to watch each module and then 2-3 hours to implement the tasks. Tailored for small business owners, we know that you’re short on time so each module is available for you to rewatch at any time. You have lifetime access to the course.

  • I’ve tried online courses before and didn’t see the results I wanted. How is My Marketing Playbook any different?

    The market is flooded with online courses. Many courses can be delivered from an “ivory tower” where the person running the course may be more interested in getting you to buy than actually helping you to get you the result you’re seeking. For us, we have been working hand in hand with small business owners for years at Lala Social Club. We have hosted countless sold out workshops sharing our knowledge. We have received feedback, learned a lot about how to communicate effectively and we also specialise in small business. Our goal is that you wouldn’t finish our course feeling overwhelmed but that you would feel empowered, confident and ready to implement. Our approach means you have a step by step framework to follow.

  • I’ve seen marketing courses that sell for $1000+, does this mean My Marketing Playbook is a “lite” version of those courses?

    Not at all! We've seen those courses too and it makes no sense to me. When you’re in small business, you need invest your time and money wisely. This course is foundational. It exists to help launch your business into online marketing so that you can feel confident, clear and ready to implement.
    Spending thousands on a marketing course just isn’t viable for many small business owners. Especially in the current state of the world. That’s why I’ve made this course CRAZY AFFORDABLE. But that certainly doesn’t mean you’re missing out.

  • There’s a lot of content in this course, will I leave feeling overwhelmed, confused and wanting to give up all together?

    One thing we HATE about online courses is when you finish and feel more stressed and confused than when you started. That’s NOT our style at all.
    We have tried and tested all these approaches on my own business and for my clients over the years of running Lala Social Club. You’ll get access to my powerful, simple, actionable marketing strategy for a fraction of what you’d pay doing a 1:1 session with me.
    We know what it’s like when you’re in small business. We understand that your time and money are super important. That’s why we have designed this course with YOU in mind.
    This course is easy to understand, simple to implement AND packed full of ideas to help you take your marketing to the next level, today!